3rd generation tracking systems that distinguish between cause and effect, and provide valid marketing ROI assessment.
Positioning Value Analysis
to forecast consumer demand from pricing and / or image positioning change, and support brand equity optimisation.
Advertising Response & Econometric Modelling
to evaluate the short and long-term dollar ROI on marketing investment.
Customer Relationship Optimisation
studies of customer satisfaction, loyalty, consumer generated media and switching. These studies typically examine the drivers of choice, including how product usage or customer service experiences translate into short and long-term switching behaviour.
New Product Development
including idea development, trade-off analysis, conjoint & choice modelling, screening, refinement, customer demand estimation and portfolio optimisation (e.g. TURF).
Segmentation and Market Structure
identifying optimal customer segmentation for more efficient marketing activity.