Nuro is a new kind of research company who use insights and techniques from the neurosciences to connect brand owners with customer thinking.
Nuro is all about insights from customers’ point of view. Using a combination of data collection and analysis techniques from the cognitive and affective neurosciences, Nuro collect insights that truly reflect thinking that drives customer decisions.
Nuro help brand owners understand their customers better with deeper and more reliable research insights than possible using traditional research techniques. Their advanced data analysis integrates customer responses across insight platforms to provide an unparalleled understanding of customer thinking that shapes interactions with their brands.
Prescience and Nuro’s relationship has enabled the creation of innovative new data collection methods, providing unique insights into implicit Brand Image, and a deeper understanding of customers’ attitudes and behaviours.