Our Services
Brand Equity Tracking
New generation tracking systems that use contemporary brand engagement theory to assess brand health and the drivers of choice and sales.
Customer experience optimisation
Studies of customer satisfaction, loyalty, consumer generated media and switching. These studies typically examine the drivers of choice, including how product usage or customer service experiences translate into short and long-term switching behaviour.
Social value and wellbeing assessment
Establishing the social value of non-market public goods as well as wellbeing impacts.
Positioning Value Analysis
To forecast consumer demand from pricing and / or positioning change, and support brand equity optimisation.
New product and innovation
including idea development, trade-off analysis, choice modelling, new product screening and refinement, customer demand forecasts and portfolio optimisation (e.g. TURF).
Complex online survey implementation
Prescience Research offers in-house resources for the design, programming, implementation and analysis of on-line enabled surveys. Our work extends from simple, static, text based surveys to complex experiments and dynamic, graphical and multi-media supported data collection instruments.
Paid, earned and owned advertising response & econometric modelling
To evaluate the short and long-term dollar ROI on marketing investments.
Segmentation and needs assessment
Identifying the optimal customer segmentation for more efficient marketing activity.
Our Clients
Prescience has decades of experience across all significant mass markets, in Australia and abroad.
We work directly with clients, as well as design and analytical support for major partner consultancies in the research and advisory fields.
Recent Clients
ANZ
Australia Post
Baptcare
Computershare
Country Road Group
Ego
Endeavour Group
First Bank
Fosters
Lexis Nexis
Manussan Foods
McMillan Shakespeare Group
Medibank
Sanofi Aventis
SEEK
Sensis
St John of God Hospitals
The Royals
Tourism Australia
Valcorp
Villa Maria
Partner consultancies
Sprout Strategy - telecommunications, quick service restaurants.
SGS Economic & Planning - federal, state and local government. Social and economic value. State Library services, Victorian Ports, Alpine Resorts, Recreational Golf, Museums, Housing.
Behavioural Architects - ride-hailing, finance.
Chris Wallbridge Consulting - retail brand values, powdered milk, dairy products: China, Singapore.